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Whalecard is a web3 native alternative to AMEX Platinum for crypto whales
Year:
2023
Industry:
Tech, Finance, Web3
Project Scope:
Art Direction, Logo, Brand Identity, Credit Card Design, CGI, 3D Motion Graphics, Landing Page Design
Project Description
In the ever-evolving world of web3 startups, Whalecard emerges as the quintessential embodiment of luxury and exclusivity, offering crypto whales a native alternative to AMEX Platinum. Our journey towards crafting Whalecard's brand identity was rooted in minimalism and elegance. The black and white color palette, a timeless duo, became the foundation for a visual language that radiates prestige and exclusivity.
Typography Synergy
The use of two fonts, Neue Haas Grotesk and Neue Pixel Sans, forms a dynamic duo that embodies the fusion of traditional financial services and cutting-edge blockchain technology.
This synergy is a powerful symbol of the startup's ambition to redefine the financial landscape.
3D Visuals
For the website and marketing, we designed dark, high-end abstract 3D visuals with liquid textures. These visuals capture the essence of blockchain's fluidity and became central to Whalecard's web3 narrative.
Credit Card Design
We put immense effort into designing the credit card, presenting multiple renders and close-ups to showcase the details, materials, and textures. This card isn't just for payments; it's a status symbol of sophistication.
Conclusion
Whalecard's branding and identity embody evolution, innovation, and excellence. It signifies more than just a service; it's a portal to a future where the worlds of crypto, design, and technology converge seamlessly, redefining luxury in the digital age.
